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TOYOTA THE AUTO-MARKER IN THE WORLD

Becoming one of the largest automakers in the world does not happen suddenly. The first word that comes to mind when you hear about TOYOTA is quality. The company, not today, has become a collector of prizes of productive excellence. Its cars are the object of desire of thousands of consumers around the world, not by chance, since TOYOTA has a high index of customer loyalty. The over 70 years of TOYOTA reveal a history of respect and total dedication with a customer focus. There is no way to speak of TOYOTA without mentioning the deeds of the Toyoda family. At the end of the 19th century when Japan began its modernization process, Mr. Sakichi Toyoda, the son of a humble carpenter, sought ways to improve manual loom. He lived in a small village where women worked with this object and sought to use his great skill in carpentry to facilitate his mother’s work. In 1907, he founded  Toyoda Loom Works  with a capital of 1 million yen. It was after much work and to have created the electric loom that in 1924 he created the first automatic loom with the help of his son Kiichiro, revolutionizing the country’s textile industry with his innovative vision. Toyoda looms gained market by presenting lower prices and thus began to be exported. Sakichi and his companies have suffered from the economic crisis experienced by Japan due to the wars that the country has gone through. But the entrepreneurial and creative spirit that Kiichiro inherited from his father did not allow the success of the family to stop. In the 1920s he traveled to the United States and Europe for news. During these trips he was able to get in touch with the automotive industry. Because it is still something new on the market, this industry has attracted Kiichiro’s innovative sense. After a year of his father’s death in 1930, he began working on the development of gasoline-fueled combustion engines. In 1933, he founded the Automobile Division of Toyota Automatic Loom Works to take care of the production of vehicles. At this time, the original name of the Toyoda family was changed for ease of pronunciation, calling it TOYOTA.

Finally, in 1935, he was able to produce the first prototype of a truck and passenger car (model A1) with the income obtained from the sale of the automatic loom patent that his father had invented for a British company and founded, on the day August 28, 1937,  TOYOTA MOTOR CORPORATION, considered the first Japanese automaker. Already the following year, began to implant the system ‘just-in-time’ in its production. It was argued that only what was strictly necessary should be produced and that it was necessary to observe the right moment and the right quantities. This philosophy of seeking to do more with less generated the well-known Toyota Production System, which is studied and admired nowadays for its constant concern to improve itself and the valorization of the commitment of its employees. In its first full year of operation, the new automaker sold an exact 4,013 cars. With a decade of life, in 1947, TOYOTA already counted 100,000 vehicles produced, a number quite relevant to a time when the automotive industry still had a very weak technology compared to the current one. In addition, the value of this figure becomes even more evident when one thinks of the economic losses that the Second World War brought to the company. It was, without a doubt, an important mark. The company’s business began to expand to other countries, and auto exports gained increasing importance. In 1950, the company owned 40% of Japan’s auto sales market, being the largest vehicle manufacturer in the country. Shortly thereafter, in 1957, he exported the first Japanese car (the Jeep Land Cruiser) to the United States. But still this was nothing in relation to what was to come. TOYOTA enjoyed even greater success when it decided to enter the international market. It was in 1958 when he founded his first factory away from Japanese lands, increasing its recognition and growth. The destination: Brazil.

In 1964, in addition to a strong publicity campaign on North American soil, TOYOTA introduced the first pick-up in the market with the launch of the 4×2 Stout. In that year 2,029 vehicles were exported to the American market, but with the strong campaign, the number moved to 38,073 units in 1967, doubling the following year with the introduction of the Corolla model. In the following years the Japanese brand introduced models that would become leaders in sales like the pickup Hilux, the luxurious sedan Camry, the sport utility RAV4 and the compact hybrid Prius. In addition, in 2002 the automaker created Scion, a brand focused on the American market with the objective of developing models specifically aimed at the young public, where TOYOTA could innovate, test new things and create new designs automobiles and also provide other ideas for the exterior protection like using waterproof jaguar cover . Efficiency and its obsession to become the world’s largest carmaker can already be seen in 2005 when, according to Newsweek International, TOYOTA achieved record profits of $ 11 billion, surpassing the gains of GM, Ford and DaimlerChrysler, together. Finally, in 2007, TOYOTA became the largest automobile company in the world, which was only foreseen for the following year, overtaking the American giant General Motors. But the severe financial crisis that plagued the world in 2008 put the effectiveness of TOYOTA in jeopardy: a net loss of $ 4.4 billion. This was the first time TOYOTA has closed a fiscal year with operating results in the red since it began publishing its financial results in 1941. At the beginning of 2009, Akio Toyoda, the company’s founder’s grandson and an executive with extensive international experience, was chosen as the president with the mission to lead the automaker amid the economic crisis and the global drop in sales. But the black period did not stop there: recently a recall of more than 10 million vehicles put in check the unshakable quality of the Japanese automaker, costing billions of dollars for the company’s coffers. Even so, its image seems not to have been so shaken and recent positive financial results prove that TOYOTA is a differentiated company in the automotive sector.

2020 – TOYOTA COROLLA HYBRID US VERSION

The new Toyota Corolla Hybrid, which was introduced in Los Angeles, distances itself from the other versions of the line thanks to a specific aesthetic for that version, which continues to adopt the sharp headlights, but now has a completely new bumper. If Corolla’s combustion-engine versions feature a very aggressive bumper, with a very flat front with a huge central grille and two side air intakes, the new Corolla Hybrid shows a slightly sharper front and with a new central opening of great size, but without the aggressive and sporting aspect of the rest of the line. On the sides we found no differences other than the rest of the 3-volume versions of the new Corolla beyond the wheels. And in the rear the only changes are located in the bumper, since the small vertical gills lateral now counts on new forms, as well as the own bumper, that has a great central area of ​​black color, capped by a lower frame. For now the brand has not revealed any image of the interior of the new Corolla Hybrid, but no changes are expected in relation to the rest of the versions that have been presented until today, because as far as we can verify, the entire Corolla line has the same panel.At the technical level we find the same mechanical scheme of the Toyota Prius, being equipped with a combustion engine of 1.8 liters combined with a small electric motor that delivers a combined total power of 122 hp and is associated to a automatic transmission CVT. According to the brand, its average consumption is 21.3 km / l. Like the rest of the versions, the new Toyota Corolla Hybrid will feature a full range of standard equipment, including the Toyota Safety Sense 2.0 safety system, which features pre-collision systems with pedestrian detection function ( both day and night) and daytime cyclist detection, adaptive cruise control, unintentional shift alert with steering assist, traffic signal recognition and intelligent control of main-beam headlamps.

2019 – TOYOTA AVALON

The new generation of the Toyota Avalon was presented at the Detroit Motor Show in 2018. The Japanese brand has strongly revamped the full size sedan of its American line, which in many respects draws its inspiration from its younger, Toyota Camry 2018 . The new Avalon technologically derives from the Camry, as it is based not only on the same global TNGA platform of Toyota, used in models like the Camry and the C-HR crossover, but also shares mechanical elements with the average sedan. Thanks to this new platform, the Avalon 2019 is longer, wider and lower than its predecessor, but is also lighter than this, and has a better aerodynamic coefficient, from 0.28 of the previous generation to the current 0.27. In the same way, it has a more elaborate suspension scheme, with a new and more effective rear multibrace scheme and has electronic adaptive suspension, as standard in the Touring finish version.

In mechanical terms, the new Avalon has only two versions. On the one hand comes the same petrol engine used by the Toyota Camry 2018, the new 3.5-liter V6 that curiously announces a smaller yield under the hood of the Avalon. With a configuration that offers smoothness in use, the V6 now produces 271 hp and 336 Nm of torque. This version comes coupled with a unique 8-speed automatic transmission option, which in the higher versions incorporates paddle shifts behind the wheel. The second version available is a hybrid mechanic – not a plug-in – consisting of a 2.5-liter in-line 4-cylinder engine that comes with two electric-generator motors. These are powered by a small battery pack that are now under the back seat instead of the trunk. Toyota has not revealed the performance or consumption of this new version, but ensures that it improves compared to the previous generation. The quality perception of the new Avalon 2019 has increased considerably. Although its exterior design shares many traits with the Camry, the new ‘full size’ sedan has more careful and elaborate lines and details. Both front and rear LED headlamps and flashlights feature sequential activation, and inside all surfaces have been cared to the smallest detail with elaborate upholstery and coatings. The new model features a higher level of interior acoustic insulation and also features a control system for the amplification of engine sound in the passenger compartment thanks to its refined JBL sound system. The central screen is 9.0 inches, it stars the high center console, although the pilot counts on another 7.0-inch screen in the instrument panel. The Avalon equipment is very complete, including all of Toyota’s latest safety systems, such as the automatic braking system with pedestrian detection and panoramic camera system, among others.

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